
Our Story
Beauty Line was founded in 1999 and since then, it has established itself as the leading cosmetics and perfume retail chain in Cyprus with 17 stores in premium locations all over the island. Being experts in cosmetics, 97 well-experienced and trained people always ensure that the level of service is in line with the brand’s prestige identity. Brand categories range from skincare, makeup, fragrance, bath and hair products and other accessories.
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Our Mission
Our mission is to provide the best customer service that exceeds customer expectations through our well-trained and professional staff in a pleasant environment and with a complete range of cosmetics, creating an enjoyable experience.
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Our Philosophy
In Beauty Line, we believe that beauty comes from within and radiates outwards. Our vision is to help boost women’s confidence and self-esteem and to make them feel beautiful!
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myBEAUTYLINE
myBEAUTYLINE loyalty program has been created to reward customer purchases. Its major objective is to create long-term customer relationships and improve service through the collection and analysis of important information regarding customer needs and concerns. The Benefits Card is currently one of the strongest loyalty schemes in the market, with over 180,000 members.
Beauty Line stores offer a wide range of gift ideas for every occasion or season, including Gift Cards worth €5 to €1500. Concerning the gift card, the person who buys the gift card can benefit from any gifts given with purchases during various promotions. Additionally, the person who purchases the gift card will benefit from the corresponding myBENEFITS card points associated with their purchase.

Beauty Line Online Store: www.beautylinecy.com.cy
myBEAUTYLINE has been created to reward customer purchases. Its major objective is to create long-term customer relationships and improve service through the collection and analysis of important information regarding customer needs and concerns. The myBEAUTYLINE loyalty program is currently one of the strongest loyalty schemes in the market.
Beauty Line stores offer a wide range of gift ideas for every occasion or season, including Gift Cards worth €5 to €1500. Concerning the gift card, the person who buys the gift card can benefit from any gifts given with purchases during various promotions.
Key Benefits
Ability to place orders 24 hours, 7 days a week
Home delivery within 1-3 full business days
Free shipping on €65+ purchases
Get informed about products & beauty trends
Receive exclusive offers and surprises
Get informed about in-store events
Collect and redeem points on the Benefits card and view purchase history
Receive personalized recommendations







