myBEAUTYLINE Loyalty Scheme

The myBEAUTYLINE scheme was designed just for you!

As a member of our community, you will have access to a world of exclusive privileges and rewards.

How it works

It is quite simple. When shopping from any Beauty Line, Holland & Barrett, Yves Rocher or B.Beauty physical store, simply present your myBEAUTYLINE at checkout to automatically add points to your card based on your current purchase. The total number of points acquired can be redeemed alone or with the combination of cash. The total number of points acquired can be redeemed on various products. The points balance of your card account will be printed on your receipt every time you make a purchase.

Redemption Policy

Loyalty points can be redeemed on products from all Papaellinas Group retail chains: Beauty Line, Holland & Barrett, Yves Rocher and B.Beauty, and have a two-year duration period from the date of collection. Point redemption is considered an offer and thus cannot be combined with any other offer. Points cannot be redeemed on the myBEAUTYLINE Gift Card.

Points are valid for two years.

Monthly Birthday Reward

How it works: Customers who have their date of birth registered on their myBEAUTYLINE account will get the chance to enter a monthly drawing during their birthday month. Each month, 15 lucky winners will receive a €150 gift card to spend at their favourite stores.

How to participate: Make sure your date of birth is updated on your myBEAUTYLINE account. Simply fill out the short form that will be sent to your inbox to enter. Winners will be contacted directly on the first business day of the following month. One entry per cardholder. No purchase is necessary to enter. Winners’ history can be found here.

Where to spend your reward: Gift cards can be redeemed at any physical or online Beauty Line, Holland & Barrett, Yves Rocher, and B.Beauty location within the same month.

The draw mechanism is subject to change, alteration, or termination by Papaellinas Group at any time.

How to Accumulate Points

Every €1 of purchases adds 1 point to the account of the myBEAUTYLINE cardholder.

*Points cannot be redeemed during sale periods and on special offers.

The following table shows the respective reward according to your account's points.

Simply redeem your points within their validity period and make the most of your benefits. Happy shopping!