myBEAUTYLINE Loyalty Scheme

The myBEAUTYLINE scheme was designed just for you!

As a member of our community, you will have access to a world of exclusive privileges and rewards.

How it works

When shopping from any Beauty Line, Holland & Barrett, Yves Rocher or B.Beauty physical or online store, simply present your myBEAUTYLINE account at checkout to automatically add points to your card based on your current purchase. The total number of points acquired can be redeemed alone or combined with cash. The total number of points acquired can be redeemed on various products. The points balance of your account will be visible on your receipt every time you make a purchase.

Redemption Policy

Loyalty points can be redeemed on products from all Papaellinas Group retail chains: Beauty Line, Holland & Barrett, Yves Rocher and B.Beauty. Points are valid for redemption for two years from the date of collection. Point redemption is considered an offer and thus cannot be combined with any other offer. Points cannot be redeemed on the myBEAUTYLINE Gift Card.

Monthly Birthday Reward

How it works: myBEAUTYLINE members who have their date of birth registered on their account can enter a monthly birthday competition, during their birthday month. Each month, 15 lucky winners will win the draw and will receive a €150 gift card to spend at their favourite store.

How to participate: Make sure your date of birth is updated on your myBEAUTYLINE account and that you are signed up to receive Beauty Line emails/SMS, so we can verify your details and contact you if you win. On your birthday month simply fill out this form. 

Winners will be contacted directly within the first business days of the following month. One entry per cardholder. Winners’ history can be found below.

Where to spend your reward: Gift cards can be redeemed at any physical or online Beauty Line, Holland & Barrett, Yves Rocher, and B.Beauty location within one month.

The draw mechanism is subject to change, alteration, or termination by Papaellinas Group at any time.

How to Accumulate Points

Every €1 of purchases adds 1 point to the account of the myBEAUTYLINE cardholder.

*Points cannot be redeemed during sale periods and on special offers.

The following table shows the respective reward according to your account's points.

Simply redeem your points within their validity period and make the most of your benefits. Happy shopping!